Yes, I hate reading boiler-plate terms and conditions as much as you do. Unfortunately, sometimes it's necessary:

1. Revisions In my article on logo creation I discuss the process used by many large agencies and corporate design firms. Essentially, they flood their clients with hundreds of options, cleverly stacking the deck in favor of the ones they prefer. Then they provide unlimited revisions. The client is usually exhausted long before the design staff (after all, they are on salary). All this is possible because the usual fee for such a program is between $50,000 and $100,000. Few entrepreneurs could afford this luxury.

My program is designed to give you the advantage of corporate-level design at a tiny fraction of the cost. I start by listening carefully to your description of needs. Then I develop my best proposals (usually between 4 and 6 examples). Then I ask for your feedback and make the revisions you request. The process usually goes back and forth three to four times, but I'll do up to 20 revisions per assignment. If a job takes more than 20 revisions, it mean we just can't communicate (and that rarely happens).

Logo design projects are truly collaborations between clients and designers. My best efforts are still no better than the quality of your directions. The great advantage you enjoy is that the extremely low cost of my fees makes it possible to engage other designers if our efforts fail. And again, that rarely ever happens.

2. Copyrights It's so silly to see some designers trying to charge extra for copyright releases. Why would a client engage a designer to create a mark, then pay extra for the right to use it? That will never happen here. Your job is "work-for-hire" from the very start. That means you own all rights (unless you fail to pay my initial fee) and you own them forever! All I ask is that I be allowed to use the final art (or any design related to your project) in my portfolio. This might include showing it to new clients, posting it on my site or entering it in design competitions.

3. Third party art and photography As I said, I'll never use clip-art, logo generation programs, templates in the creation of your logo. Everything I propose is 100% original UNLESS you direct me to use part or all of a third party design. If you provide artwork or photography you want incorporated in your design I will rely on your assurance that you have the right to use it. Remember, just because you paid another artist to create something does not necessarily give you the right to reproduce or alter it. If you are in doubt, check with the original creator.

4. Change of programs and fees From time to time, a client will discover they have chosen the wrong program after work has begun. Naturally, you can down-grade a program until I have delivered my initial proposals. It would be unfair to refund part of your fee after I had done most of the work. Even artists hate to starve.

FINALLY I love serving entrepreneurs like yourself because it gives me the opportunity to work with some of the most creative people on the planet. I have never failed to produce great work for a client who was willing and able to communicate their vision with clarity and precision.

Thank you for your consideration!


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